Business development is a combination of strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers’ products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
The job of the business development professional is typically to identify new business opportunities—whether that means; new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets—and then to go out and exploit those opportunities to bring in more revenue.
Since the field is a cousin of marketing and sales, even when an organization doesn’t have a stand-alone business development department or employees with the phrase “biz dev” in their job titles, you can bet that folks in sales and/or marketing are handling business development responsibilities. You can find “biz dev” jobs in all industries—at everything from tech startups to huge pharmaceutical companies. What the work entails, exactly, depends on how big a company is and what industry it’s in.
We provide:
- Improved focus by putting your energy into your organization’s core competencies
- Reduced overhead without adding office space, computers or supplies
- Real integration and a consistent look, feel and tone across your messaging
- No bias, because we think your marketing strategy and plans should be based on your organization’s unique needs—not driven by your marketing agency’s specific expertise
- An integrated, tried and tested team of specialists, often at a lower cost than adding a full-time position in-house
- Responsible results from a team that’s ready to hit the ground running